It’s been a long time since my last post, but let’s not get into that lol ʕ灬￫ᴥ￩灬ʔ
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I recently received some packages from mercari that included some magazines (of course) ♡̢
most of my archive consists of magazines from 2008-2012 so I wanted to get some early 2000s issues this time, specifically 「EgoSystem」. I wanted them because I don’t ever see people talking about this magazine and I never ever found any scans, and because of this model⇊⇊
She is deadly cute and I hope I can find out more about her soon ( ᵒ̴̶̷̤◦ᵒ̴̶̷̤ )☆
From what I have been able to see, EgoSystem differs from Egg a lot even though the subject matter is the same. Egg Girls seem to be more glamorous and upper class, compared to EgoSystem models, who seem more everyday and common (I don’t mean this in a bad way lol, you’ll see)
Egg issues from this era seem to push luxury designer & high end brand items way more, appealing to gals from a wealthier background. You would see expensive wares of all sorts being advertised; skincare, makeup, hair extensions, clothing, accessories, surgical procedures etc . I think this even persisted til the end of the original run of Egg, because the brands and looks they pushed were not easily affordable (exceptions being brands like Cecil McBee & ANAP) — d.i.a. comes to mind for me and those items could be pretty cost prohibitive.
Ego System on the other hand uses luxury items very sparingly, which I think for most teens of this era would be more realistic.. the most expensive things I was seeing in this magazine were the sky high 「厚底ブーツ」! Also a lot of the styling is very simple/basic; You can recreate these looks very easily, even 20 years later (boots included).
This is interesting to me because a lot of the styling in gyaru magazines depend on show pieces — items that you *must* get from a particular brand because you won’t find anything with those details or that specific appeal anywhere else.. of course, this makes sense because magazine are for advertising but the difference is definitely noticeable!
There are more points I could talk about but I think I may save that for another post
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Being able to look through this magazine and the others I got, I definitely understand why so many gals experience a 99/00s boom. The gals of this era definitely knew who they were and how they wanted to present themselves to the world — good or bad.
You can tell that how they presented themselves in these magazines is exactly how they actually lived, and it shows in the little things: the bleach damaged hair, casual clothes that were styled in imperfect but perfectly wearable ways,
cute but short & functional nails.... the list goes on.
It’s very inspiring and I have definitely taken some pointers for this spring & summer! ☆。.:＊・
Lᵒᵛᵉ❤ᵧₒᵤ
